Product Designer with 4+ years of experience designing 0→1 products across B2B and B2C.
Human-Centered · Strategic · Minimal
Design philosophy
A solution only works when it serves the person using it, supports the organisation behind it, and can actually be built.
What people are actually trying to do, and what gets in their way.
What the product has to achieve for the organisation to keep investing in it.
What is feasible, what it costs, and how the system really behaves.
“The best product is not the one with the most features. It is the one that makes a complicated problem feel simple.”
CAPABILITIES
Capabilities across the full product design process from deciding what the problem is to helping engineering ship the final experience.
Taking ambiguous problems from first framing to a shippable product.
Connecting user needs, business goals and technical reality.
Deciding what to build, in what order, and why.
Interviews, synthesis and behavioural insight.
Flows, states and feedback that feel obvious.
Structuring complex domains so people can navigate them.
Fast, low-cost exploration of structure and hierarchy.
Testable prototypes for validation and stakeholder buy-in.
Restrained, accessible interfaces with clear hierarchy.
Reusable components, tokens and consistent patterns.
Observing real task performance, not opinions.
Specs, states and edge cases engineers can build from.
Using AI to accelerate exploration and validation.
Featured work
Three products, each shaped by a different kind of complexity: operations, workplace behaviour and hiring.
Meeting coordination for a large international summit lived across spreadsheets, phone calls and messaging apps, leaving no shared view of principals, schedules or assignments.
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Employee engagement depended on scheduled events, surveys and recognition programmes, which created occasional engagement but few meaningful everyday interactions.
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Job portals rely heavily on resumes and conventional career histories, which makes it hard for freshers, career switchers and returners to demonstrate potential — while recruiters spend significant effort filtering similar profiles.
View case study
Working style
01
Before features, I look for why the problem exists, who it affects, and what the simplest useful solution would be.
02
Most of my work has been solo 0→1 design — framing the problem, deciding scope, and carrying it through to handoff.
03
A computer science background means I think about feasibility, dependencies and edge cases while designing, not after.
04
The best product is rarely the one with the most features. It is the one that makes a complicated problem feel simple.
Let's work together
I'm open to senior product design roles, freelance work and consulting.
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