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Design

Three products. Different challenges. Clearer experiences.

Each case study covers the context, the people involved, the decisions I made, and what was actually validated.

Global Summit Coordination Platform

Meeting coordination for a large international summit lived across spreadsheets, phone calls and messaging apps, leaving no shared view of principals, schedules or assignments.

Primary user
Liaison Officers and Chief Liaison Officers
Role
Product Designer
Duration
2 months
Status
Completed
  • 0→1
  • B2B SaaS
  • Operations
  • Scheduling
  • Information Architecture

View case study

Humini Biz

Employee engagement depended on scheduled events, surveys and recognition programmes, which created occasional engagement but few meaningful everyday interactions.

Primary user
Employees, with HR and managers as supporting roles
Role
Product Designer
Duration
3 months
Status
MVP Completed
  • 0→1
  • Mobile
  • Employee Experience
  • Research
  • Behavioural Design

View case study

Freshcots

Job portals rely heavily on resumes and conventional career histories, which makes it hard for freshers, career switchers and returners to demonstrate potential — while recruiters spend significant effort filtering similar profiles.

Primary user
Candidates, recruiters and hiring managers
Role
Product Designer
Duration
4 months
Status
Beta
  • 0→1
  • HR Tech
  • Marketplace
  • Video screening
  • Multi-role

View case study